Recommendation in Reciprocal and Bipartite Social Networks-A Case Study of Online Dating
نویسندگان
چکیده
Many social networks in our daily life are bipartite networks that are built on reciprocity. How can we recommend users/friends to a user, so that the user is interested in and attractive to recommended users? In this research, we propose a new collaborative filtering model to improve user recommendations in reciprocal and bipartite social networks. The model considers a user’s “taste” in picking others and “attractiveness” in being picked by others. A case study of an online dating network shows that the new model outperforms a baseline collaborative filtering model on recommending both initial contacts and reciprocal contacts.
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